About Us – IDentify our Management
Laina French – Chair-woman of the Board, Secretary, & Treasurer:
Laina French is the founding owner (1993) of Express Badging Services, Inc. Laina is a dedicated professional with expertise in finance and business operations. In 2003 Mrs. French managed the transition of eXpress badging™ from a home-based sole proprietorship business to a corporation, partnering with her husband. Before 1993, Mrs. French’s experience included driving the administrative management efforts of two emerging companies specializing in advertising and purchasing within the hospitality industry. Mrs. French has applied her Bachelor of Science education from the University of Central Florida in Business Management and delegates and directs executive efforts of eXpress badging™.
Joe French – President:
An experienced Identification Specialist leads the dedicated eXpress badging™ team, Joe French, who offers more than 28 years in the personal identity business as an identification integrator. In addition to joining forces with his wife in 2003 to manage their own business’s sales and marketing efforts, Mr. French previously worked for IDenticard Systems Incorporated for 13 years in sales and sales management, delivering high-tech photo identification solutions within the Southeast United States. For three more years, Mr. French led the business development efforts of ITC Systems, delivering cash card solutions to campuses and libraries across the entire United States. eXpress badging™ is currently a factory authorized partner of both IDenticard and ITC Systems.
Today, the French’s thrive on the fast-paced, customer-oriented environment of managing and marketing their identification solutions business. The Frenchs maintain their unsurpassed level of business and ID expertise by staying on top of the latest advances in identification technology, which allows eXpress badging™ to deliver the most efficient, innovative, and up-to-date identity solutions in the industry. Their primary focus is on motivating the entire eXpress badging™ team to maintain their stellar level of customer service and technical support.