Artist rendering of eXpress badging® at the Cape Royale building in Cocoa Beach, Florida, featuring badge production, palm trees, surfers, and a classic woody surf wagon.

About eXpress badging®

Since 1993, eXpress badging® has helped organizations securely manage, print, and issue photo identification credentials. We are identity specialists who combine secure technology, proven processes, experienced people, and consultative support to help organizations build repeatable photo ID issuance programs that work.

Whether an organization chooses to print badges onsite, outsource badge production to us, or use a combination of both, our objective is the same: simplify the process, protect identity data, and help our customers consistently issue badges that look right and work right.

Why, What, Mission & Vision

WHY

WHY

We do the job right to live a great life.

WHAT

WHAT

We are identity specialists who deliver consultative photo ID solutions through secure platforms.

MISSION

MISSION

Simplify and secure photo ID issuance.

VISION

VISION

To make trusted identity management simple for all organizations.

WHY

WHY

We do the job right to live a great life.

WHAT

WHAT

We are identity specialists who deliver consultative photo ID solutions through secure platforms.

MISSION

MISSION

Simplify and secure photo ID issuance.

VISION

VISION

To make trusted identity management simple for all organizations.

WHY

WHY

We do the job right to live a great life.

WHAT

WHAT

We are identity specialists who deliver consultative photo ID solutions through secure platforms.

MISSION

MISSION

Simplify and secure photo ID issuance.

VISION

VISION

To make trusted identity management simple for all organizations.

Core Values | Followed by All!

We believe that what guides a firm’s actions unites its employees and defines its brand.

Security Obsessed

A team culture that bleeds cyber and physical security.

Family Always

A strong work ethic that promotes an emphasis on personal and family time.

Uncompromising Desire for Success

A mindset that completes projects correctly the first time, using a proven process

Developed Experience

Educating customers and staff on industry standards using our decades of acquired knowledge and processes.

Team Accountability

Acknowledging your own accountabilities and helping teammates meet theirs.

Crystal Clear

Being transparent and honest in all presentations, so there are no surprises after the fact.

Security ObsessedA team culture that bleeds cyber and physical security.A team culture that bleeds cyber and physical security.A team culture that bleeds cyber and physical security.

A team culture that bleeds cyber and physical security.

Family Always

A strong work ethic that promotes an emphasis on personal and family time.

Uncompromising Desire for Success

A mindset that completes projects correctly the first time, using a proven process

Developed Experience

Educating customers and staff on industry standards using our decades of acquired knowledge and processes.

Team Accountability

Acknowledging your own accountabilities and helping teammates meet theirs.

Crystal Clear

Being transparent and honest in all presentations, so there are no surprises after the fact.

Security Obsessed

A team culture that bleeds cyber and physical security.

Family Always

A strong work ethic that promotes an emphasis on personal and family time.

Uncompromising Desire for Success

A mindset that completes projects correctly the first time, using a proven process

Developed Experience

Educating customers and staff on industry standards using our decades of acquired knowledge and processes.

Team Accountability

Acknowledging your own accountabilities and helping teammates meet theirs.

Crystal Clear

Being transparent and honest in all presentations, so there are no surprises after the fact.

Our Photo ID Badge Toolkit

Composite ID badge that shows data, card technology, photos, and the applications they are used in.
Veonics® identity credential management platform logo

Veonics® Platform

Secure Identity Credential Management

Veonics® is our secure, cloud-based identity credential management platform, delivered as Software as a Service (SaaS). It helps organizations manage badgeholder data, photos, badge designs, authorized users, printing workflows, and integrations.

Veonics can also exchange information with HRIS, SIS, access control, time and attendance, and other systems that serve as authoritative sources of identity data.

Photo ID Systems

YOU PRINT Onsight

For organizations that issue badges onsite, eXpress badging® provides the printers, card technologies, supplies, Veonics® platform, system configuration, training, and ongoing technical support needed to build a secure and repeatable issuance process.

Our goal is not simply to sell a printer. We help configure the environment so authorized users can manage badgeholder data and photos, print credentials, and follow a documented issuance process.

photo id printing system

Production Services

WE PRINT Photo ID Badges for You

Organizations that prefer to outsource badge production can use our WE PRINT services as a Badging-as-a-Service solution.

eXpress badging® securely manages approved data, photos, designs, card technologies, printing, quality control, and fulfillment for recurring badge programs, rebadge projects, multi-location deployments, and other identification initiatives.

Factory Solutions

Custom Identification Products

Our Factory solutions include custom-manufactured identification products such as printed card stock, fulfillment ID card services, technology-based credentials, RFID cards, badge holders, accessories, digital cameras, slot punch devices, and related components.

This allows eXpress badging® to integrate platforms, systems, production, and manufactured products into a single coordinated identification solution, rather than requiring customers to manage multiple disconnected vendors.

badge holder group

When eXpress badging® Is the Best Fit

eXpress badging® is an excellent fit for organizations that view photo ID issuance as an ongoing business process, not simply a one-time product purchase.

Our best customers value repeatability, security, documented processes, knowledgeable support, and long-term lifecycle management.

You may be an especially strong fit if your organization:

Our job is to manage the complexity behind photo ID issuance so your authorized users can confidently manage badgeholder information, capture and maintain photos, print or request badges, and issue credentials consistently.

When We May Not Be the Best Fit

eXpress badging® may not be the best fit when the primary objective is simply to purchase the lowest-cost product online and independently manage everything that follows.

Some organizations prefer a transactional, do-it-yourself approach and have the internal expertise, time, and resources to manage the complete photo ID issuance lifecycle themselves.

eXpress badging® may not be the best fit when:

There is nothing wrong with that model.

Our value is greatest when an organization wants an identity solutions partner, not simply a place to purchase a box.

Our Experience Timeline

Founding Story

eXpress badging® began in 1993 with a problem that needed to be solved quickly.

Joe French was working in the identification industry for a national company when a large hospital needed approximately 3,000 photo ID badges produced within six weeks for a Kronos go-live. The permanent badging system and supplies Joe had sold could not be delivered for approximately 12 weeks.

With his employer’s approval, Laina French established Express Badging Services to provide a temporary solution. Using an HP LaserJet 4 printer and specialty card stock (Teslin™), the team produced personalized photo ID badges with unique barcodes, security masking, and return-if-lost information.

The hospital received its badges in four weeks.

From there, eXpress badging became a trusted resource for projects requiring fast production and outsourced badge issuance. Joe became a major referral source while eXpress badging also became one of his significant supply customers.

Ten years later, Joe joined Laina in incorporating Express Badging Services, Inc., bringing new technology and streamlined processes into the business. The company, its capabilities, and its team have continued to grow from there.

One proud callout: Joe’s former employer became an important vendor partner to eXpress badging®, a relationship that continues today.

A customer had an urgent problem. We found a way to do the job right. That became a business.

Laina French, CFO, founder, and majority owner of eXpress badging®

Company Founder
Established eXpress badging® in 1993.

Financial Leadership
Discipline, planning, and long-term business health.

Operational Foundation
Built the business infrastructure that has spanned three decades+ of growth.

Family Ownership
The majority and the founding owner.

More than 30 years helping build the company behind the badge.

Joe French, President and Visionary of eXpress badging®

Industry Experience
More than 30 years of experience working in photo identification, badging systems, technology, and identity solutions.

Strategic Leadership
President and Visionary focused on company strategy, innovation, market development, and long-term growth.

Solution Development
Helped shape eXpress badging® from traditional ID systems and outsourced badging into secure cloud-based identity platforms and integrated solutions.

Industry Relationships
Builds relationships with customers, technology partners, manufacturers, and industry organizations to identify where identity issuance is headed next.

More than 30 years turning identification challenges into practical, scalable solutions.

Connect with Joe on LinkedIn →

Our Commitment

Technology will change. Card technologies will evolve. Identity systems will become more connected, and security expectations will continue to rise.

Our commitment remains simple:

  • Understand the requirement
  • Build the right process
  • Protect the identity information
  • Issue the credential correctly
  • Support the solution for its lifecycle

That is how we simplify and secure photo ID issuance.

We do the job right, to live a great life.